Dr. Panda TotoTime
Dr. Panda TotoTime is an official Dr. Panda Kids Cartoon Show that encourages kids of 3-8 years old to develop educational values and skills that will help them learn more about the world. Dr. Panda is an award-wining franchise that developed more than 30 fun and easy-to-play apps that go beyond the ABCs and 1, 2, 3s to provide important life skills that help children get familiar with the world around them.
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- ✘ Develop programming strategy
- ✘ Manage channel on a daily basis
- ✘ Conduct keywords research and optimise keywords placement to improve video's ranking
- ✘ Design or advise designer on creative assets for the channel
- ✘ Run A/B tests to optimise videos' CTR
- ✘ Provide content creation guidance based on analysis of the channel's data
- ✘ Build and run Adwords campaign
Through continuous optimisation to the channel during the last 3 years, we have built a thriving kids oriented Youtube channel of over 200k subscribers, generating over 10M organic views on a monthly basis. And, we’re always working to further improve the channel’s performance.
Via optimisation of keywords placements and use of SEO tactics, the videos now achieve top ranking positions for the brand’s most relevant keywords and other high competition keywords.
We implemented ingenuous call-to-action to incite viewers to subscribe to the channel, share the videos and search for more content.
